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    <title>Blog</title>
    <link>https://7437718.hs-sites.com/blog</link>
    <description />
    <language>en</language>
    <pubDate>Fri, 21 Oct 2022 20:11:19 GMT</pubDate>
    <dc:date>2022-10-21T20:11:19Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>Financial Fundamentals for Mortgage Lender Growth</title>
      <link>https://7437718.hs-sites.com/blog/financial-fundamentals-for-mortgage-lender-growth</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7437718.hs-sites.com/blog/financial-fundamentals-for-mortgage-lender-growth" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.halcyonsw.com/hubfs/blog%20graphic.png" alt="Financial Fundamentals for Mortgage Lender Growth" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;What a difference a year makes. While things are still all about capacity, it is now more about managing the excess rather than expanding to address a shortage. Learn more about a new&amp;nbsp; technology that is making it possible for mortgage lenders to increase revenues now, when times are very good, and secure a viable source of mortgage leads they’ll need to grow as we move through the industry’s cycle by increasing the value they offer consumers. &lt;a href="https://7437718.hs-sites.com/hubfs/Quantifying%20the%20Benefits_White%20Paper%202.pdf"&gt;Read more&lt;/a&gt;.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7437718.hs-sites.com/blog/financial-fundamentals-for-mortgage-lender-growth" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.halcyonsw.com/hubfs/blog%20graphic.png" alt="Financial Fundamentals for Mortgage Lender Growth" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;What a difference a year makes. While things are still all about capacity, it is now more about managing the excess rather than expanding to address a shortage. Learn more about a new&amp;nbsp; technology that is making it possible for mortgage lenders to increase revenues now, when times are very good, and secure a viable source of mortgage leads they’ll need to grow as we move through the industry’s cycle by increasing the value they offer consumers. &lt;a href="https://7437718.hs-sites.com/hubfs/Quantifying%20the%20Benefits_White%20Paper%202.pdf"&gt;Read more&lt;/a&gt;.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7437718&amp;amp;k=14&amp;amp;r=https%3A%2F%2F7437718.hs-sites.com%2Fblog%2Ffinancial-fundamentals-for-mortgage-lender-growth&amp;amp;bu=https%253A%252F%252F7437718.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Fri, 21 Oct 2022 20:11:19 GMT</pubDate>
      <guid>https://7437718.hs-sites.com/blog/financial-fundamentals-for-mortgage-lender-growth</guid>
      <dc:date>2022-10-21T20:11:19Z</dc:date>
      <dc:creator>Halcyon</dc:creator>
    </item>
    <item>
      <title>Positioning Your Mortgage Lending for Sustainable Growth</title>
      <link>https://7437718.hs-sites.com/blog/positioning-your-mortgage-lending-for-sustainable-growth</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7437718.hs-sites.com/blog/positioning-your-mortgage-lending-for-sustainable-growth" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.halcyonsw.com/hubfs/blog-featured.jpg" alt="Positioning Your Mortgage Lending for Sustainable Growth" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;In a cyclical business like mortgage lending or a seasonal business like accounting, finding a way to consistent, sustainable growth can be challenging. By moving from a transactional relationship to an ongoing partnership, lenders can increase levels of customer retention while unleashing cross-sell opportunities tailored to the borrower’s unique financial situation. This paper explores a new technology that makes it possible for mortgage lenders and accountants to increase revenue. &lt;a href="https://7437718.hs-sites.com/hubfs/White%20Paper.pdf"&gt;Here’s how&lt;/a&gt;.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7437718.hs-sites.com/blog/positioning-your-mortgage-lending-for-sustainable-growth" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.halcyonsw.com/hubfs/blog-featured.jpg" alt="Positioning Your Mortgage Lending for Sustainable Growth" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;In a cyclical business like mortgage lending or a seasonal business like accounting, finding a way to consistent, sustainable growth can be challenging. By moving from a transactional relationship to an ongoing partnership, lenders can increase levels of customer retention while unleashing cross-sell opportunities tailored to the borrower’s unique financial situation. This paper explores a new technology that makes it possible for mortgage lenders and accountants to increase revenue. &lt;a href="https://7437718.hs-sites.com/hubfs/White%20Paper.pdf"&gt;Here’s how&lt;/a&gt;.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7437718&amp;amp;k=14&amp;amp;r=https%3A%2F%2F7437718.hs-sites.com%2Fblog%2Fpositioning-your-mortgage-lending-for-sustainable-growth&amp;amp;bu=https%253A%252F%252F7437718.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Thu, 05 Aug 2021 15:49:38 GMT</pubDate>
      <guid>https://7437718.hs-sites.com/blog/positioning-your-mortgage-lending-for-sustainable-growth</guid>
      <dc:date>2021-08-05T15:49:38Z</dc:date>
      <dc:creator>Halcyon</dc:creator>
    </item>
    <item>
      <title>An Exciting New World</title>
      <link>https://7437718.hs-sites.com/blog/an-exciting-new-world</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7437718.hs-sites.com/blog/an-exciting-new-world" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7437718.hs-sites.com/hubfs/expert-explaining-contract-terms-and-advantages-to-Y3TC8N2_retouched_low-2-1.jpeg" alt="An Exciting New World | Halcyon" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;To compete effectively in a changing world requires adaptability. Every successful business executive knows this. It’s identifying the trends that will define the future market that is the harder part.&amp;nbsp;&lt;/p&gt; 
&lt;p&gt;For the better part of the last decade, things have been changing so fast that “&lt;a href="https://hbr.org/2011/07/adaptability-the-new-competitive-advantage"&gt;it has become virtually impossible for some executives even to clearly identify in what industry and with which companies they’re competing&lt;/a&gt;.”&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7437718.hs-sites.com/blog/an-exciting-new-world" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7437718.hs-sites.com/hubfs/expert-explaining-contract-terms-and-advantages-to-Y3TC8N2_retouched_low-2-1.jpeg" alt="An Exciting New World | Halcyon" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;To compete effectively in a changing world requires adaptability. Every successful business executive knows this. It’s identifying the trends that will define the future market that is the harder part.&amp;nbsp;&lt;/p&gt; 
&lt;p&gt;For the better part of the last decade, things have been changing so fast that “&lt;a href="https://hbr.org/2011/07/adaptability-the-new-competitive-advantage"&gt;it has become virtually impossible for some executives even to clearly identify in what industry and with which companies they’re competing&lt;/a&gt;.”&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7437718&amp;amp;k=14&amp;amp;r=https%3A%2F%2F7437718.hs-sites.com%2Fblog%2Fan-exciting-new-world&amp;amp;bu=https%253A%252F%252F7437718.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Tax Prep</category>
      <pubDate>Sat, 19 Dec 2020 16:12:09 GMT</pubDate>
      <guid>https://7437718.hs-sites.com/blog/an-exciting-new-world</guid>
      <dc:date>2020-12-19T16:12:09Z</dc:date>
      <dc:creator>Halcyon</dc:creator>
    </item>
    <item>
      <title>An Opportunity for Lenders</title>
      <link>https://7437718.hs-sites.com/blog/an-exciting-new-world-0</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7437718.hs-sites.com/blog/an-exciting-new-world-0" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7437718.hs-sites.com/hubfs/pexels-matthias-zomer-618158.jpeg" alt="An Opportunity for Lenders | Halcyon" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;For decades mortgage lenders have looked for a reliable method of forming life-long relationships with their borrowers. It hasn’t happened, primarily because most Americans don’t apply for a new mortgage very often.&amp;nbsp;&lt;/p&gt; 
&lt;p&gt;While homeowners are more likely to refinance when interest rates are falling, we’re not likely to see much more of that in the future, which means borrowers will only return to the closing table when they move. That used to happen every five years or so, but as Americans are aging, &lt;a href="https://www.nytimes.com/2019/11/20/us/american-workers-moving-states-.html"&gt;they are moving less frequently&lt;/a&gt;.&lt;br&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7437718.hs-sites.com/blog/an-exciting-new-world-0" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7437718.hs-sites.com/hubfs/pexels-matthias-zomer-618158.jpeg" alt="An Opportunity for Lenders | Halcyon" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;For decades mortgage lenders have looked for a reliable method of forming life-long relationships with their borrowers. It hasn’t happened, primarily because most Americans don’t apply for a new mortgage very often.&amp;nbsp;&lt;/p&gt; 
&lt;p&gt;While homeowners are more likely to refinance when interest rates are falling, we’re not likely to see much more of that in the future, which means borrowers will only return to the closing table when they move. That used to happen every five years or so, but as Americans are aging, &lt;a href="https://www.nytimes.com/2019/11/20/us/american-workers-moving-states-.html"&gt;they are moving less frequently&lt;/a&gt;.&lt;br&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7437718&amp;amp;k=14&amp;amp;r=https%3A%2F%2F7437718.hs-sites.com%2Fblog%2Fan-exciting-new-world-0&amp;amp;bu=https%253A%252F%252F7437718.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Tax Prep</category>
      <pubDate>Sat, 19 Dec 2020 16:11:38 GMT</pubDate>
      <guid>https://7437718.hs-sites.com/blog/an-exciting-new-world-0</guid>
      <dc:date>2020-12-19T16:11:38Z</dc:date>
      <dc:creator>Halcyon</dc:creator>
    </item>
    <item>
      <title>An Opportunity for Tax Preparers</title>
      <link>https://7437718.hs-sites.com/blog/an-exciting-new-world-0-0</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7437718.hs-sites.com/blog/an-exciting-new-world-0-0" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7437718.hs-sites.com/hubfs/person-731479_1280.jpeg" alt="An Opportunity for Tax Preparers | Halcyon" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Being an accountant focused on tax preparation offers a good living. While we live in a country with a voluntary tax system where the paperwork is supposedly simple enough to allow the ordinary citizen to complete and file the reports, millions of Americans reach out to trusted professionals to file their annual returns.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7437718.hs-sites.com/blog/an-exciting-new-world-0-0" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7437718.hs-sites.com/hubfs/person-731479_1280.jpeg" alt="An Opportunity for Tax Preparers | Halcyon" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Being an accountant focused on tax preparation offers a good living. While we live in a country with a voluntary tax system where the paperwork is supposedly simple enough to allow the ordinary citizen to complete and file the reports, millions of Americans reach out to trusted professionals to file their annual returns.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7437718&amp;amp;k=14&amp;amp;r=https%3A%2F%2F7437718.hs-sites.com%2Fblog%2Fan-exciting-new-world-0-0&amp;amp;bu=https%253A%252F%252F7437718.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Tax Prep</category>
      <pubDate>Sat, 19 Dec 2020 16:10:35 GMT</pubDate>
      <guid>https://7437718.hs-sites.com/blog/an-exciting-new-world-0-0</guid>
      <dc:date>2020-12-19T16:10:35Z</dc:date>
      <dc:creator>Halcyon</dc:creator>
    </item>
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